About Us

broadbandchoices was launched in 2005 and is the UK’s leading Ofcom accredited broadband comparison calculator

On this page:

Who are we?

Video: How we can help you

Who do we list?

How do we list broadband, home phone and TV deals?

How do we make money?

What do we do with your data?

How accurate is our broadband speed information?

Who are we? 

broadbandchoices are the broadband, phone, TV and mobile phone comparison experts. We make it easy to compare the packages available in your area so choosing the right deal is a doddle. We are completely impartial - and Ofcom say so too - our broadband price comparison calculator is one of only a few awarded the Ofcom seal of approval.

Our calculator is simple to use and is totally customisable so you can prioritise your must-have features. It compares hundreds of deals available in your area from the broadband big boys like Sky, BT and Virgin Media, as well as many of the smaller providers.

Just pop in your postcode, and in a matter of seconds you will be able to take your pick from a range of great offers currently on the market. Or use our mobile comparison service to instantly sort through hundreds of handsets by price, features and more, so you can find the best mobile phone deals for you.

Not only does broadbandchoices help thousands of people save money on their bills each month, we also offer an array of helpful tips, guides and up-to-the-minute news articles written by our team of experts. This is why, since our launch in 2005, broadbandchoices has become the go-to site for people looking for a better deal on their broadband and other communications services.

And if there is anything you want to know that isn't covered on the site, drop us a line via Facebook, on Twitter or via the contact us section on the website and we'll get right back to you with the answer. 

broadbandchoices is part of Decision Technologies Limited (DTL). 

Video: How we can help you 

Who do we list?

We list a wide range of the best broadband, phone and TV deals available in any given postcode, as well as thousands of mobile phone deals.

We proactively seek out providers, networks and retailers to list, but we also welcome applications. However, applicants will only be listed if they meet our standards for quality and customer service.

Our customers are always our top priority, so we work hard to make sure that all the companies we list are capable of delivering the high-quality service you deserve.

For the full criteria required to be listed on our site or more information about us, ping an email to sales@broadbandchoices.co.uk.

We currently list the following broadband, home phone and TV providers:


BT Business



John Lewis Broadband


Post Office

Primus Saver

Primus Saver Business



TalkTalk Business

Virgin Media

XLN Telecom

Zen Internet

We currently list the following mobile phone networks:




Talk Mobile



Virgin Mobile


We currently list the following mobile phone retailers:

Affordable Mobiles


Carphone Warehouse


Mobile Phones Direct




Tesco Phone Shop

How do we list broadband, home phone and TV deals?

We list broadband, home phone and TV deals by total first year cost, which includes everything - postage and packing installation fees, the lot. What it doesn't include is any charges not included in the package, such as phone calls, going over usage allowance, on-demand films and so on.

We were one of the first comparison sites to do this as we think it gives you the best idea of how much you'll pay as there are so many special offers around that can sound like a lot better value than they are.  

How we make money?

broadbandchoices  receives advertising fees and commissions from a number of the providers and mobile phone resellers that appear on the site. This does not increase the cost of any packages that you might subscribe to via our site and we do not charge you for any of the services available on our website. We only feature providers that comply with our strict listing criteria in order to ensure the high quality and comprehensiveness of the provider's listed - regardless of whether they pay us commission. Our commercial arrangements have no impact on how we list the providers or packages that appear in your results list.

Our broadband comparison calculator also has the much sought-after Ofcom seal of approval so you can be extra confident of our impartiality.

Our calculator lets you compare packages offered by other providers, and check for hidden costs or fair usage policies so you can make sure you are choosing a deal that is right for you. Our results are automatically listed by total first year cost, but if you have other preferences, you can select alternative ways to rank the results, for example, by monthly cost, or connection speed or download limits. 

Our 'Featured deals' table contains provider sponsored listings selected by broadbandchoices. For the wider list of packages, sorted according to your chosen criteria, you can enter your postcode in the postcode box.  

We are dedicated to providing informative, impartial content that offers true value to our customers.

What do we do with your data?

broadbandchoices.co.uk (the "Website") is a trading name of Decision Technologies Limited (Company Number 05341159) whose registered address is First Floor, High Holborn House, 52-54 High Holborn, London WC1V 6RL ("we", "us", "our", or "DTL").

We take your privacy and the security of your personal information extremely seriously. We comply with the Data Protection Act 1998 and we are registered with the Information Commissioner's Office (ICO Registration No. Z932912X). If you have any queries relating to our use of your personal data or any other data protection or privacy policy issues then please contact our Data Protection Officer at dpo@broadbandchoices.co.uk or by writing to the Data Protection Officer at the registered address.

Our Privacy Policy sets out the basis on which any of the personal data we collect from you, or that you provide to us, will be processed by us, and outlines our views and practices regarding your personal data and how we treat it. 

Please read the Privacy Policy carefully as once you use our website you will be regarded as having read and accepted its terms.

How accurate is our broadband speed information?

The speeds we show on our results table are the 'up to' speeds that broadband providers advertise - these speeds aren't specific to your postcode.

That's because we'd need to test each package on your phone line to be able to give you an accurate speed, and as much as we'd love to do that, if we did it for you we'd have to do it for everyone!

However, before you sign up to any package you should be told what speeds you'll get from it. If you're not, ask the provider to check before you commit to anything.  

The up to speeds we show are based on what at least 10% of the people with that particular package actually get, which follows guidance from the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP).

Of course, that means up to 90% of people with a particular package may not get the speeds advertised, which can seem a little misleading. To counter this, we explain what the up to figure means on our results table, and speak out in the media about the need for providers to advertise more accurate speeds. For more information, check out our guide to download and upload speeds.

How accurate is our broadband availability information?

We get the relevant information on what's available and where from broadband providers and geographical data from a software agency to make the results you get are as accurate as possible.

Remember that broadband, particularly fibre optic broadband and cable broadband, is subject to availability at your postcode, but you can confirm availability on providers' websites.