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BT launches Vision campaign
(14-05-07) - BT is launching a multi-million pound national advertising campaign for its broadband TV service, BT Vision. (visit www.BT.com)
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The campaign will start with a TV advert starring Kris Marshall and Esther Hall, which will be premiered during ITV’s ‘Grease is the Word’ on May 12th. These ads will be backed up by a poster campaign on billboards and buses, and the BT Vision message will appear on the largest backlit poster site in Europe, at Clapham Junction.
The company will be promoting the message that BT Vision will be the nation’s most flexible digital TV service, with the tagline ‘TV on your terms’.
There will also be ads in national newspapers, magazines and online, and a revamped BT Vision website.
BT has also announced that the new service will be available through high street retailers John Lewis and Comet.
To use BT Vision, customers require a V-box: an HD-ready television set-top box which connects to BT Broadband where there is a minimum line speed of 2mb per second. The V-box offers on-demand content, Freeview channels, and a personal video recorder (PVR) with a capacity of up to 80 hours of programming. The V-box is free to BT Broadband customers and there is no subscription charge for the DVR function. Initially, there will be an installation charge, but BT is working on a self-install version.
Chris Eagle, Commercial Manager at www.BroadbandChoices.co.uk, commented: “It’s great that this will provide more competition for Sky, who are dominating the current market. We hope that BT’s customer services are up to the job.” (visit www.sky.com)
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