Broadband Guide

Truth about 'fair usage' broadband

Truth about 'fair usage' broadband

Have you signed up for an “unlimited” package only to read the small print and find out that your broadband can be capped?

Almost every “unlimited” broadband plan actually has a fair usage policy, which can end up imposing limits on your downloading or throttling your speeds. Sky Broadband (www.Sky.com) is currently the only ISP with truly unlimited downloads for customers on its Unlimited package.

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If you are one of the millions of people who download music and movies or catch up on missed TV using services like the BBC iPlayer, then this could affect to you. While you might not be downloading anything like 20GB or 40GB a month now, the rise of film downloads, internet television and popular legal peer-to-peer networks like the Channel 4’s 4oD are all set to massively increase the amount we download.

What to look out for

Put simply, fair usage is the broadband industry’s attempt at keeping cyber traffic down. The policies ware designed to protect the people who might be affected by your downloading.

You probably share your broadband connection with around 49 other people because most home broadband connections have a contention ratio of 50:1.

So the problem is that if you’re a big downloader, you could be slowing down the broadband connection of up to 49 other people. And if you are regularly affecting other people’s internet, your ISP might decide that something needs to be done.

It’s when you use it, not how

Your ISP is only trying to ensure that everyone has a good user experience. Those most likely to be affected by a fair usage policy are:

  • Users of peer-to-peer networks uploading and downloading lots of films and music
  • Online gamers
  • People working from home and remotely connecting to the office
  • Any other heavy downloaders

If any of these apply to you, try cutting down your internet usage, or try downloading in the small hours when less people will be online in your street. That way you can still download as much as you want, without causing problems for anyone else.

Typical penalties

Most ISPs with fair usage policies will ignore over-sized downloading for a month or two, and will then get in touch asking that you curb your usage. If, however, you continue to exceed the limits they are likely to take action.

This could take the form of throttling your connection, therefore limiting the amount that can be downloaded; restricting your usage at peak times; charging you for your excess usage; or restricting your access to peer-to-peer sites.

In extreme cases, your contract might even be terminated, cutting off your internet until you can get a new connection.

If, having signed up for an “unlimited broadband” package, and anything like this does happen, but you don’t think you’ve been excessively downloading, there is something you can do.

Traffic management

Lots of broadband providers now use traffic shaping as a way of controlling users’ downloads during peak hours, which is another reason to set your PC to download overnight when your speed is less likely to be throttled.

Dispute and resolution

If you feel that you’ve been wrongly penalised for your downloading you should first try to resolve the issue directly with your ISP. If this doesn’t work you could get in touch with Otelo, the telecommunication industry’s watchdog, whose job it is to investigate complaints by customers. Otelo also charges its members if they're investigated so it will help your case to get them involved.

The majority of broadband providers are Otelo members, but if yours isn’t, try Ofcom, the independent regulator for the UK, who should still be able to help.

How do I keep track of my monthly downloads?

Keeping an eye on your downloads can be difficult and becomes a particular problem if you have a wireless network and use more than one computer on the same broadband connection. However, you can install our free Broadband Download Monitor, which not only allows you to keep track of how much you download, but also lets you set warnings to avoid exceeding limits.

“I have to face facts; I’m a download-a-holic”

If you know that you’re a big downloader, it might simply be time to admit that you need to cut down.

But what counts as a big download? The average single track MP3 is about 5MB, while a DVD quality movie is 4GB (Ofcom, 2007). So if you’re downloading 10 DVD quality movies every month, plus surfing the internet, downloading music and uploading pictures to social networking sites like Facebook and MySpace, the chances are that you’ll be exceeding your fair usage policy.

You need to be realistic - if you are doing a lot of downloading, you need a beefy package. It will save you aggravation in the long run and will mean that you won’t have your broadband throttled to curb your habits.

So what is the right package?

Why go through the hassle of a fair usage deal and risk incurring the wrath of your ISP when you exceed your limit? Try a high end package with a generous download limit and no peak-time traffic shaping.

Alternatively, if you still want to keep costs down, try Sky’s Unlimited 20Mb broadband package - the only genuinely unlimited broadband package on offer in the UK.

Sky Unlimited broadband

SupplierSpeed (up to)Usage limitContract lengthMonthly charge 
Unlimited Broadband + TV + Talk Freetime 
20Mbunlimited12 months £18.00
6 Months FREE
£25 Gift Voucher

Ends 05/02/10
Unlimited Broadband + TV + Talk Unlimited
20Mbunlimited12 months £23.00
6 Months FREE
£25 Gift Voucher

Ends 05/02/10
Unlimited Broadband + TV 
20Mbunlimited12 months £33.00
Online Offer
£25 Gift Voucher
Ends 29/07/10

Fair usage deals

There’s nothing wrong with fair usage deals, but you need to be careful and keep an eye on your downloading, and if your provider doesn’t publish the limits of its fair usage policy, you might not know when to stop.

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Comments

I am on Virgins 20MB download speed, but i have recently found out that if my download usage exceeds 1GB a day (sharing this with 4 in my household) then Virgin caps my download speed to 5MB for 6 hours or more.
Not happy about this as my package is supposed to be unlimited, and i wasn't told of the fair use policy restrictions. How can they restrict my download speed when i am paying for the full 20MB speed?
- Jan 4 2010 10:04PM
Iam with BT the passed 4yrs , I true understand the concept of fair use policy , but why having to pay the highest package and advertised 'unlimited usage' when you get caped your speed when u hit the 'invincible' limit policy, ( which after 2hr on the phone , BT has 100GB policy / month on their higherst package ) is unethical business practices.

Now this month since the pass so many yrs Iam struggle to even open a webpage , took around 5-20 second each page to load , not only that I also loose internet connection ( for 10-30 second randomly) due distance and high traffic usage in my area .

Now iam stuck with practically slow and continues disconnection Xmas.


- Dec 19 2009 12:12PM
H taylor, Northampton

"There’s nothing wrong with fair usage deals, but you need to be careful and keep an eye on your downloading, and if your provider doesn’t publish the limits of its fair usage policy, be careful as you won’t know when to stop."

There's *everything* wrong with "fair usage" requirements. It means you're not getting what you're paying for. Why do ISPs insist on supplying connections capable of downloading 1GB in an hour and then complain when their users do exactly that? I don't get my bank telling me "Your account has no limits on the amount of credit you can put through" one day and "You're paying too much money in your account" the next. TFL don't sell you a day Travelcard only to tell you "actually, you've done too much mileage today". I don't know what planet the telcos are on, but here in the real world we have a word for selling things you don't have - "fraud".
- Nov 9 2009 8:14AM
Please be aware the Sky Max package offering an unrestricted fair usage policy is OK if you can get the Max package. This is only available if your local BT exchange has the necessary Sky equipment (most rural exchanges do not). If you are 'persuaded' to use other Sky packages and intend to try online gaming or are a high user, Sky WILL and do severely restrict your internet usage during peak times (evenings and weekends) making it impossible to carry out these tasks. - Oct 16 2009 10:45AM
tiscali also do unlimited with no fair usage policy on business for £11.50 mth plus vat
when signing up with isp they should tell you the limits imposed in fair usage policy other wise how can you make the right choice without the facts
- May 19 2009 2:16PM
NICK WHEELER, UK

I am using o2 broadband, it is a £7.50 per month package, 8mb speed. I got the broadband completely free for a year as the service was celebrating its 1st birthday. The unlimited downloads are limited with a fair useage, however it is 400Gb. Even for 7.50 a month this is good, let alone no cost at all. AND we were even given the wireless router and 24/7 helpdesk. Not bad, well done o2! - Jan 21 2009 12:39AM