Fast broadband a priority for homebuyers

Friday 28th September, 2012
Fast broadband a priority for homebuyers

Speedy internet ranked above off-street parking and local amenities

Decent broadband is now a top priority for house hunters when choosing a home to buy.

A fast connection now beats off-street parking and access to local amenities as one of the vital decision-making factors, according to a survey of 1,500 homebuyers, carried out by Broadbandchoices.co.uk and property expert Henry Pryor.

Miles Shipside, director of property website Rightmove, said: "In this digital age, a fast broadband connection is becoming more and more important for home hunters.

"People don't just rely on a good internet connection for browsing the web, but also TV, entertainment and working from home."

The survey also revealed that one in five movers would arrange a broadband provider before connecting their gas or getting a TV service set up. Broadband was second only to electricity on the list of priorities when moving into a new home.

In a trial carried out by Broadbandchoices.co.uk and independent estate agent Delaneys, broadband speeds were included in the online listings of houses for sale. Viewing requests for those properties showing broadband speeds were twice as high as those without.

Rob Delaney, managing director of Delaneys, said: "As with south-facing gardens and good schools, people are now on the hunt for homes with fast broadband.

"It's a sign of the times, but we're still really surprised with the results of this trial. We're now displaying broadband speeds on all our property details going forward, as it's clear that's what customers are looking for."

As well as making a property more attractive to buyers, the study found that a fast and reliable internet connection can also increase its value. One in five prospective buyers said they'd be happy to pay more for a house with good broadband.

Dominic Baliszewski, telecoms expert at Broadbandchoices.co.uk, added: "Broadband has become something that people are not prepared to live without, so it's little wonder it's now such a major factor for homebuyers.

"When it comes to buying a property it seems that it's more a case of broadband, broadband, broadband than location, location, location."

Broadband Speeds and the UK Housing Market (Infographic)

Have you had trouble selling a property because of poor broadband? Have you been looking for a new home and rejected a place you liked because of slow internet access?

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