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Broadband Choices

Need broadband? Ready to switch?
Get fair, unbiased advice in a language you understand
so you make the right choice.
 

FAQ


What does our service provide to consumers?


  • The ability to research and compare offers from leading suppliers
  • A variety of ways to rank products according to individual priorities
  • Detailed product information
  • A community of like-minded people where you can read reviews or share your thoughts
  • A trusted and reliable switching service
  • Tips on how to get more from your existing supplier
  • Up-to-date info regarding key industry developments
  • Access to a wide-range of self-help guides
  • Access to a range of bespoke interactive tools

What problems does our service solve?

We save time and we expose price creativity by helping consumers to look beyond the marketing hype when selecting a new product/supplier.

Why do people use comparison engines?

It saves time. Internet-users can find the best value products that are most suitable to their needs & requirements, while merchants benefit from an additional online channel to market and incremental source of revenue.

How do we make our money?

Commission from suppliers and advertising revenue.

How can you claim to offer a fair unbiased service when suppliers pay you varying amounts of commission?

Because we don’t rank suppliers according to savings, therefore we don’t have an opinion about which product is the best/cheapest. Our customers are the ones that choose how they want to view product information. For example, there are currently seven ways in which broadband customers can rank products onsite:

  • Supplier
  • Monthly charge
  • 1st year cost
  • Speed
  • Connection fee
  • Minimum contract length
  • Download restrictions

Do you think that price comparison sites skew results in favour of those suppliers paying the most commission?

It’s fair to assume that some suppliers will inevitably be treated as being ‘more equal than others’ if they are paying enough for the privilege (even if they do not have the most competitive products). Theoretically it would be easy for websites that list ‘savings’ to alter the ranking of suppliers to ensure maximum profits. However this would present an unfair and imbalanced picture to the consumer. If this were the case, you’d have to question why you are in business in the first place.

Why do people use our service?

Because they need help with their decision-making; our customers tell us they use us because we provide, in one place, all the research they would typically make before selecting or changing their product/provider.

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Page Last Updated: Tuesday, 4-Sep-07