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Orange sets its sights on quadplay bundles
(25-09-07) - Mobile phone giant Orange (www.Orange.com) has revealed plans to move into the digital TV market, as it announced its new home phone service.
Orange’s intention to offer with bundles including mobile phone, broadband, home phone and digital TV was announced as the company revealed the latest addition to its portfolio - the newly launched Home Max.
Home Max allows customers subscribing to Orange broadband to take both their line rental and call package from the provider too, allowing them to make savings by bundling all these services together.
Asif Aziz, director of home products at Orange, said: “It is our goal to provide mobile, broadband, fixed line and TV to every house in Britain. This is an important step in making that a reality by providing our customers with all of their communication needs from one supplier.”
The deal allows Orange to compete in the home phone market and increase its customer base without risking large amounts of money investing in its own network.
Chris Eagle, BroadbandChoices.co.uk commercial manager, said: “If Orange branches out further to become a quadplay provider it will be a direct rival to Virgin Media (www.VirginMedia.com) as the only other broadband provider to offer home phone, digital TV and mobile.
“However, when many Orange mobile customers signed up to its free broadband service, they did so because of the clear savings to be made. Unfortunately though, many of these customers have since found that you often get what you pay for with Orange broadband performing badly in many areas such as customer service and speed - problems faced by other ‘free broadband’ providers too.
“We hope that Orange will address these issues before expanding into the quadplay market.”
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