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Personalised broadband is on the rise
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Broadband boosts from TalkTalk
Thursday, 13 November 2008
Garnet Roach garnet@consumerchoices.co.uk
The new service, called MyTalkTalk will launch on 18 November and comes with an “Essentials” package for £6.49 a month and £10.50 line rental.
The new service, called myTalkTalk will launch on 18 November and comes with an “Essentials” package for £6.49 a month and £10.50 line rental.
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"myTalkTalk offers an identical service ‘pound-for-pound’ to our existing free broadband package"
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The Essentials package includes a 40GB monthly download allowance with an up to 8Mb connection on an 18 month contract and a free wireless router. Customers also get unlimited evening and weekend calls to UK landlines and international land line calls to 36 destinations.
In a move that TalkTalk Broadband (www.TalkTalk.co.uk) said tears up the one-size-fits-all approach, customers will then be able to add a range of six “boosts” on a month-by-month basis at £4 each.
These include security, speed and a Download Plus option to double the monthly download limit to 80GB, or a selection of call features including Anytime Calls for unlimited landline calls or Half Price Mobile Calls for a 50 per cent discount on mobile phone calls.
The Speed Boost unleashes TalkTalk’s ADSL2+ to offer speeds of up to 24Mb while the Security Boost offers access to the F-Secure security package on three computers. The final home phone boost allows customers to personalise their home phone service with features such as ringback, call divert and call waiting.
Wendy Becker, managing director of TalkTalk, said: “People’s communication needs are constantly changing and we need to provide a phone and broadband service that reflects this.
“Great value is still the number one priority - and myTalkTalk offers an identical service ‘pound-for-pound’ to our existing free broadband package - but choice and transparency are now high on the agenda.”
The offer is available to new and existing customers, though new customers will be subject to a £29.99 connection fee and the few customers still outside of TalkTalk’s local loop unbundled (LLU) area will be subject to an additional £15 a month.
Michael Phillips, BroadbandChoices.co.uk product director, said: “We welcome this new innovation from TalkTalk, in particular the way in which it allows customers the flexibility of building a home phone and broadband package tailored to their specific needs. The ability to add or remove services, the ‘speed boost’ being one example, without being contractually tied-in is a positive change from the norm. Furthermore, the superfast broadband booster service is the cheapest available in the current market.”
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