Broadband News

Bundling becoming more important

(16-04-07) - Around 40 per cent of UK broadband households now take their internet connection with another telecommunications service according to a new report released by Ofcom (2007).

The report shows that the option to bundle has become more important than ever, with 27 per cent of people citing bundling as the most important factor in choosing an ISP – the same amount who said price was their top priority.

However, Chris Eagle, BroadbandChoices Communication Manager warned that consumers should be wary of signing up for bundles that could have hidden costs or provide a poor service.

“As ISPs rush to stake a monopoly in people’s homes, they are cutting corners on service – as seen with TalkTalk and Orange broadband – or making up for cheap packages with high call charges,” he said.

“People should consider splitting their services between the providers that offer the best in one, or two areas. For example, they could get the high-speed broadband of the future from Be Broadband, with the cheap line rental and call packages of YourCalls,” he added. This way consumer would get the best quality for all their services without having to compromise.

Despite these warnings, providers continue to add more services to their repertoires, such as mobile phones, and consumers continue to be tempted by the apparent ease and cost efficiency of bundling.

Click here to read more on bundling your services and the alternatives available.