Broadband News

Sky Broadband boosts bundle uptake

Monday, 26 October 2009

Garnet Roach garnet@consumerchoices.co.uk

Sky has increased the number of customers taking its broadband, home phone and digital TV bundles, according to its latest financial results.

The number of customers taking the broadband provider’s triple play bundles went up from 12% to 17% in the three months to 30 September.

Sky Broadband (www.Sky.com) also managed to add 100,000 new broadband customers to give a total of 2.3 million. The company also added 132,000 home phone customers, bringing the total to 1.9 million - largely due to the discounts that broadband customers receive if they sign up to Sky Talk at the same time.

And with over 70% of local telephone exchanges now upgraded and enabled for full local loop unbundling (LLU), more customers will soon be able to connect to the ISP’s LLU network for cheaper rates and faster speeds. At 30 September, Sky had 150,000 fully unbundled customers.

Jeremy Darroch, Sky chief executive, said: “In what continues to be a tough economic environment, we have increased the number of customers joining Sky. High-definition has continued to perform very well and more customers are saving money by choosing Sky for each of TV, broadband and telephony.

Michael Phillips, Broadbandchoices.co.uk product director, added: “The discounts that Sky offers to customers taking all three of its services - broadband, home phone and digital TV - which allow customers to take advantage of one of the few ‘free broadband’ offers still on the market, will have gone a long way to attracting new customers who want to save money on their broadband without compromising on their home telecoms.”

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