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Promo deals are tempting at first
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Promo deals keep consumers on expensive tariffs
Garnet Roach garnet@consumerchoices.co.uk
Promotional deals and introductory offers can play a major role for consumers when choosing a new broadband package, according to a recent survey (08-08-08).
However, the research by BroadbandChoices.co.uk showed that over a third of customers didn’t switch to a new deal once their contract was up, citing reasons such as not having the time to shop around for a better alternative, not wanting the hassle of switching and believing that switching would be too expensive.
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"It is important to ensure that the deal you sign up for matches your requirements"
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“But by not switching, they could be wasting money.
A fifth of those who chose not to switch did so because they had other services with their provider - such as home phone and digital TV - and were benefiting from their bundled package.
Of those savvy consumers that did make a switch after their contract had ended, 35 per cent were tempted by yet another promotional offer.
However, not all consumers are pulled in by introductory offers and promotions, and those that had never signed up to one of the many deals on the market were the most worried about hidden costs, with a fifth of people saying they had been put off by the bad experiences of a friend.
Michael Phillips, BroadbandChoices.co.uk product director, said: “The market is chock full of tempting introductory offers and you can get some great deals. However, it is important to ensure that the deal you sign up for matches your requirements - no matter how tempting the offer.
“The intro offer may be cheap but the price will eventually revert to the standard cost and you could find yourself overpaying for a service you aren’t making full use of,” he warned.
Related article - Cheap broadband.
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