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Garnet Roach garnet@consumerchoices.co.uk
More consumers are switching their broadband provider in a bid to reduce their monthly outgoings, according to new research (10-09-08).
The study of more than half a million members of cashback network FroggyBank.co.uk between May and July 2008 showed that broadband migrations had increased by 8.5 per cent since last year as more people switched their broadband provider in order to save money.
| "[Consumers] are actively seeking out ways to cut the cost of staying online, connected and entertained" |
The research also showed that more customers were bundling their home telecoms, with 7.5 per cent more people taking their broadband, home phone and digital TV from the same provider than in 2007.
Many ISPs offer discounts to customers who take more than one product from them.
Nadeem Azam, Froggybank marketing manager, said: “We have not yet reached the stage where people feel so poor that they will give up satellite TV or cut back on the number of calls and texts they make. But they are actively seeking out ways to cut the cost of staying online, connected and entertained.”
Michael Phillips, BroadbandChoices.co.uk product director, added that switching broadband provider is a sure-fire way of reducing your bills. “The best deals are invariably reserved for new customers, and with the pool of completely new consumers drying up fast, may ISPs offer enticing deals to tempt people away from their current providers.
“Make sure you compare the market to make sure that you get the best deal, but don’t lose sight of your needs - the cheapest offer is not always the best value and you don’t want to be stuck on a contract that doesn’t meet your speed or download allowance requirements for the next 12 months,” he warned.
Related article - Switching guide.
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