What is VOXI - and should I get a plan?

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What's VOXI? Should I get a plan with them? What kind of deals do they offer?

Hailey C, via email

VOXI was originally set up with younger people in mind, and when it first launched there was an age restriction on its deals - you had to be under 30. However this is no longer the case.

It's a sub-network of Vodafone that offers slightly different plans from the main Vodafone roster, and is certainly worth a look.

Every plan is 4G and, best of all, using certain social media apps is free. Any downloading or uploading you do within Facebook, Facebook Messenger, Instagram, Pinterest, Snapchat, Twitter, Viber, and WhatsApp won't come out of your data allowance. As long as you have a bit of data left on your plan, you can use them as much as you like. That's a bit amazing.

Here's what else you need to know:

  • All deals are 30-day SIM-only plans
  • You can pick between three monthly data allowances - 4GB for £10, 10GB for £15, or 30GB for £20
  • Data add-ons are available
  • Unlimited calls and texts are included
  • Tethering is allowed, with no restrictions beside your monthly allowance
  • There are freebies - like the chance to nab a free phone case, and bonuses if you refer a friend to VOXI as well.

However, SIM-only plans are the only kind currently available. You'll need to either buy or already own a phone in order to use VOXI.

Should I get a VOXI plan?

If most of your data allowance gets used up on those particular social media apps - then yeah, VOXI is pretty good value. It essentially means you can pay £10 for unlimited use, depending on your habits.

They're all 30-day plans anyway, so there's no harm in giving it a go and cancelling if it doesn't work out.

However, it's not necessarily the best if most of your data allowance goes on other apps - such as music and video streaming. While you can pay extra for music and video passes that let you stream apps like Netflix and Spotify without using your data allowance, other networks such as EE and Three offer free use of similar apps as standard in some plans.


The company behind Three has launched a similarly youth-oriented mobile network too: Smarty.

Like VOXI, Smarty offers 30-day rolling SIM-only plans that focus on the data. To be specific, the network offers a handful of 4G plans, and buys back any unused data at the end of the month.

So, if you have an 8GB data allowance but you only use 5GB that month, Smarty will buy back the remaining 3GB. It buys at a rate of £1.25 per gigabyte, so in this case you'll get £3.75 off your next bill.

That's a great money-saver, and if you don't usually use all your data up, it's more useful than the 'data rollover' feature available on networks like Virgin Mobile or Sky Mobile.

Should I get a Smarty plan?

If you have erratic data usage where no two months seem to be the same, we reckon Smarty is worth it. It's a fantastic way to save money in the long run.

That said, we'd wait until all its features are available so you can get the most out of a plan.

And if your usage is more steady month by month, you may in fact find a long-term contract on a SIM better value. Especially on a network that includes lots of bonus extras, like Three's own Advanced plans.

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