Free broadband and truly unlimited downloads are attracting more people than ever to Sky’s broadband.
Telecoms giant Sky broadband added more than 200,000 new broadband customers towards the end of last year, enjoying the fastest growth for more than two years.
The provider, which offers one of the UK's only remaining free broadband deals as well as a truly unlimited broadband package, now has more than 3 million broadband customers.
Jeremy Darroch, chief executive, said: "In particular, high-definition continued to grow strongly and we achieved our highest broadband growth for more than two years."
The company also saw an increase in the number of customers taking a triple-play bundle, despite beginning to offer standalone broadband for the first time last year.
"Almost one in four customers now choose to take all three TV, broadband and telephony from us," said Darroch.
Sky's free Everyday Lite broadband package is only available to customers also taking a TV package as well as Sky Talk home phone calls, while customers can now sign-up to its Unlimited package without taking any other services.
Both packages come with speeds of up to 20Mb broadband, but while the free package only offers a 2GB monthly download allowance, customers on the Unlimited package can enjoy truly unlimited downloads - with no fair usage policy or traffic management.