Half of UK broadband customers have never switched

Home movers worry that changing supplier could be time consuming

Almost half of Britain's broadband users admit to never having switched supplier, according to new research. In a survey by Post Office HomePhone and Broadband, 45% of web users said they had never changed their provider.

The study also revealed that 24% of home movers thought switching provider would be too complicated and time consuming, while over a third felt it was just easier to stay with the same supplier when they moved to a new home.

Those living in the south east of England were found to be the most reluctant to change, with over half of respondents saying they wouldn't consider switching, compared to just 37% in Scotland.

Hugh Stacey, head of Post Office HomePhone and Broadband, said: "With August being the most popular month for moving home, we are encouraging those who have just moved or in the midst of packing to consider how they can save money on their telecoms suppliers.

"Changing suppliers is not as complicated or time consuming as many might believe. However, for those considering making a change, always make sure the deal meets your needs before signing on the dotted line."

Recent data from the Office for National Statistics (ONS) shows that 80% of British households now have access to the internet. While 93% have a fixed line connection, almost a third have cable or fibre optic broadband.

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