In the Pepsi Challenge of search engines twice as many users choose Bing over Google
Microsoft has launched a new campaign that aims to convince Google users to try its search engine Bing.
In a nod to the famous Pepsi Challenge of the 1970s, Microsoft conducted a series of "blind" tests presenting participants with two pages of search results side-by-side, one being from Bing and the other from its main rival Google - by far the world's most popular search tool.
Since launching back in 2009, Bing has had little impact on Google's dominance, which Microsoft blames on assumptions from the public that Google is simply the "better" option.
However, in the Bing It On Challenge, twice as many users chose Bing's results over Google's. Writing on the Bing Search Blog, Dr Harry Shum, corporate vice-president of Bing research and development, said its mission now was to show people a way of breaking the "Google habit".
He added: "As we all know, relevance is subjective and queries are dynamic and always changing. But we feel confident that it's time for customers to come give us a look, and for a conversation on searching quality to occur in our industry.
"That's why we're inviting customers to try the Bing It On Challenge so that you have a fun way to compare side-by-side and come to your own conclusion."
To help promote the campaign, Microsoft is rolling out a series of TV adverts, the first of which you can watch below. So which do you prefer, Google or Bing? Take the test and let us know!
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