Footballers Robin Van Persie and Gareth Bale have been signed up for the launch of BT's new sports TV channels.
Telecoms giant BT has signed up some of the Premier League's biggest names to help launch its forthcoming sports TV channels.
Manchester United striker Robin Van Persie, who scored a hat-trick to secure the club's 20th Premier League title last week, will appear in TV adverts for BT Sport alongside Tottenham's Gareth Bale.
The newly crowned PFA Player and Young Player of the Year, Bale, will also feature in TV ads, as well as on billboards and other marketing when BT Sport starts signing up customers this summer.
BT Sport has secured live broadcast rights to 38 Premier League matches, in a deal running for the next three seasons from August 2013.
Robin Van Persie said: "I'm thrilled to be joining BT Sport as one of the faces of their advertising. It's been great fun filming the adverts and shooting the posters, and I know fans will be seeing some amazing footage and pictures when the adverts start to appear."
Simon Green, head of BT Sport, added: "I'm absolutely delighted that we've signed a star of Robin's caliber to be in our advertising. There are few current players that have had such an incredible run of form in the Premier League over the last couple of seasons.
Van Persie, 29, has scored 24 Premier League goals for Manchester United this season, while Gareth Bale - who signed up with BT Sport last month has notched up an impressive 19 goals in the league so far.
The pair will also be joined by rising Arsenal and England star Alex 'The Ox' Oxlade-Chamberlain.