Around 6% of UK households enjoy satellite TV without a subscription, as the Freesat box enters 150,000 more homes in a year.
Freesat TV is now watched in an estimated 1.7 million homes across Britain.
The free-to-air satellite TV platform added 150,000 new homes in the past 12 months alone. That's more than both Sky and Virgin Media combined.
As a result, Freesat remains the UK's fastest-growing established TV service and continues to outgrow its subscription TV rivals.
Freesat managing director, Emma Scott, said: "Freesat is truly a TV platform of choice. Our consistently positive results demonstrate fantastic growth and a strong appetite for high-quality, good value TV in a challenging economic environment.
"Every one of us across the UK is continually reassessing how we spend our money, and with 79% of viewing across all platforms - including subscription TV - going to free channels, having a monthly TV subscription just doesn't make sense for most people."
According to Freesat's own research, 51% of homes that joined in the past year had previously been paying for subscription TV.
Its survey also revealed that a quarter of households are considering switching TV provider in 2013; of these, 60% will be doing so simply to save money.
Freesat customers pay upfront for a digital set-top box, and then receive a satellite TV service complete with over 150 TV and radio channels free of charge.