Record numbers watch Sky on demand

Sky TV customers use their broadband to stream more catch-up TV shows and films on demand than ever before as Sky+ keeps growing.

Record numbers of UK households now watch Sky on demand, using broadband to stream TV shows and films from the satellite provider's massive selection.

Figures published by Sky have revealed that, in the first three months of 2013, around 45,000 Sky TV customers connected their Sky box to the internet each week.

In total, more than 2.3 million homes now have their Sky box hooked up to a broadband connection, up from just 600,000 a year ago.

The average number of Sky on demand views has reached 4.5 million a week.

Luke Bradley-Jones, director of TV products at Sky, said: "Our customers are really embracing our on demand service, which offers the UK's biggest selection of catch-up TV, alongside hundreds of films and TV box sets.

"We know that customers who use our connected TV services watch more of our programmes and really value it. That's why we're working hard to get even more Sky homes connected."

Customers with a Sky box connected to broadband get catch-up TV from all the basic channels, as well as satellite TV channels including Sky 1 and Sky Atlantic.

There's also a library of classic TV series or 'box sets' available to watch on demand, as well as over 700 films for Sky Movies customers and more than 1,000 films to rent though Sky Store.

As well as being able to watch on a connected Sky box, customers can also use Sky Go to stream TV shows, movies and sport on their PC, tablet or smartphone.

Sky's latest financial results showed today that 150,000 new customers signed up for Sky broadband in the first three months of 2013, and 34% of Sky customers now take a 'triple play' bundle of TV, home phone and broadband.

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