The new Super Hub, which research has shown is the UK's fastest router of its kind, uses dual band technology for a better Wi-Fi experience.
Virgin Media has unveiled its 'next generation' wireless broadband router.
The provider's new Super Hub is powered by the dual band technology, allowing it to access two wireless channels at the same time.
According to Virgin Media, it's the fastest device of its kind in the UK and delivers the "best possible" wireless experience of superfast fibre optic broadband.
Joe Lathan, director of broadband at Virgin Media, said: "As the number of gadgets that connect to the internet grows, the more people need superfast broadband so everyone in the home can get online at the same time."
"Our Super Hubs are designed to help customers get the most from their fibre connections and we've designed our new Super Hub to deliver the best in-home Wi-Fi experience for customers on our fastest speeds."
The new Super Hub will be provided to new customers taking 'up to 60Mb' or 'up to 100Mb' packages. Existing customers on the same speeds can request a new Super Hub from Virgin Media, but will have to pay £49.95 for installation.
New and existing customers on 'up to 30Mb' packages will still be using the original Super Hub, which the provider first issued back in 2011.
Researchers at the University of Bristol, a leading UK centre for the study of Wi-Fi, found the new Super Hub can outperform the routers of BT, Sky and TalkTalk on both the speed of their wireless connection and their range.