Virgin Media and BT confirm they're in talks over how the three BT Sport channels - BT Sport 1, BT Sport 2 and ESPN - can be offered to the cable provider's TV customers.
BT Sport, BT's new package of sports channels that go live this week, is looking as though it'll be available to Virgin Media's digital TV customers.
The set of three channels - BT Sport 1, BT Sport 2 and ESPN - will be on air from Thursday 1 August, 2013, just in time to get warmed up for the forthcoming Premier League football season.
BT Sport is available as part of any BT TV package and on satellite TV from Sky. In addition, all BT broadband customers will be able to watch BT Sport online for free.
Now BT and Virgin Media have confirmed they're in talks over how BT Sport can be made available on the cable provider's TV service.
A spokesperson from Virgin Media told broadbandchoices.co.uk: "We're always looking to bring the best possible value and choice of great content to our customers and we're talking to BT about how we could make the forthcoming BT Sport package available."
A BT spokesperson added: "We continue to negotiate and are open to a deal that works to support our long-term ambitions."
Without more information it's impossible to say how much Virgin Media customers will need to pay in order to watch BT Sport.
It's unlikely BT Sport will be offered free of charge - BT and Virgin Media are competitors, after all - but it's possible the channels could be bundled in with the Sky Sports, currently available on Virgin Media from £15.50 per month.
Should this happen, Virgin Media will become the only other provider, apart from Sky, to offer all six Sky Sports channels as well as BT Sport.
BT Sport will show live Premier League, Scottish Premier League, FA Cup, UEFA Europa League and Women's Super League football. It will also have live matches from the top football leagues in Australia, Brazil, France, Germany, Italy and the US.
On top of all the football there will also be live rugby, tennis, motor racing, American football, basketball, mixed martial arts and extreme sports.
Are you a Virgin Media TV customer? Would you welcome the addition of BT Sport even if it meant paying extra? Have your say in the comments section below.
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