Over a million homes are to have BT Sport up and running in time for the Premier League season kicking off this coming weekend - and many of them will be able to watch without paying a penny.
With the start of the Premier League season just a few days away, more than a million UK households are ready and equipped to watch live BT Sport.
BT's sports channels - BT Sport 1, BT Sport 2 and ESPN - are free to watch online for anyone with a BT broadband connection. You can also watch for free on TV, provided you're either a new customer or you renew your BT broadband for an extra 12 months.
It's an attractive offer, and means the majority of those one million homes are most likely people with BT broadband - some may have switched from a rival provider, but the majority are thought to have already been with BT.
John Petter, BT managing director, said: "To have a million households onboard before the Premier League has even begun is terrific.
"We always said that BT Sport would help us retain and attract broadband customers and this is proving to be the case. We're rewarding our customers for their loyalty and the strategy is working."
Without BT broadband, you can only watch BT Sport on TV if you have a Sky satellite box and dish - although no Sky subscription is required - and pay £12 per month.
The cheapest deals usually involve bundling with a single provider for multiple services, but in this case those who want both BT Sport and Sky Sports channels will need to keep their Sky TV package and either pay £12 per month or switch their broadband to BT.
BT Sport will show 38 exclusively live games from the Barclays Premier League, including 18 of the 'top pick' matches, for each of the next three seasons. The channels will also show live FA Cup with Budweiser games for the next five seasons.
Anyone with BT broadband can watch BT Sport online for free, by activating the Online Player at BT's website or downloading the free BT Sport app for mobile devices.
Those with a YouView box from BT, or a BT Vision+ set-top box, can also watch the BT Sport channels on TV without having to pay.
How will you be watching BT Sport? Let us know in the comments section below.
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