Over 10,000 venues across the UK will be showing BT Sport from this weekend, plus you can watch on a smartphone or tablet anywhere - but only if you've got BT broadband.
With the Premier League season kicking off this weekend, the eyes of football fans nationwide will be glued to the biggest screen they can find. And with the launch of BT Sport, this year there are more ways to watch than ever before.
BT's sports channels will have exclusive live coverage of 38 matches, including the first game of the season, Liverpool vs Stoke City, which kicks off at 12.45pm tomorrow and will be screened on BT Sport 1, and anyone can watch it regardless of whether or not they have a TV subscription.
As well as being free to all BT broadband customers, who can either watch online or on television - if they have a BT Vision+ or YouView box - over 10,000 pubs and other venues in towns and cities across the UK will have BT Sport.
And even if your local doesn't have a big screen, you may be able to watch on a smartphone or tablet if there's a Wi-Fi hotspot around.
BT director Bruce Cuthbert said: "Pre-season sales have gone incredibly well. Signing up 10,000 venues before a ball is kicked in the Premier League is a fantastic achievement.
"We're particularly delighted this includes brand new commercial customers for premium sports who've historically been unable to afford Sky Sports prices."
Sky's sports channels are understandably pricier than BT Sport, as over three times as many Premier League games will be shown exclusively live on Sky Sports. BT's channels are ideal for those who can't afford, or feel they don't need, such broad coverage.
It is possible to have both, however, as Sky TV customers can add BT Sport to their subscription for an extra £12 per month - £15 for high-definition (HD) - or for free if they switch to BT broadband.
Existing BT broadband customers should contact the provider to request BT Sport, and will need to sign up for another 12 months of broadband in order to receive it for free. They'll also be able to watch on the BT Sport app for smartphones and tablets.
Virgin Media customers with an XL TV package also get free BT Sport. As of yesterday, it should've appeared on their Virgin TV on-screen TV guide - channels 547, 548, 549 and 550 - but if not they may need to contact the provider for assistance.
Customers on other Virgin Media packages can either upgrade to TV XL, which also includes all the Sky Sports channels, or pay £15 per month, to receive BT Sport.