Customers on Virgin's XL TV package now get BT Sport at no extra cost, making Virgin Media the only place to get the sports channels free of charge when you're not with BT for your home broadband.
Virgin Media has announced that its TV customers will be able to watch BT Sport without paying extra, making it the only provider to offer the sports channels free of charge to households that don't have a BT broadband connection.
BT Sport, a new set of three sports TV channels - BT Sport 1, BT Sport 2 and ESPN - will be added to the Virgin Media XL television package. Existing customers won't have to do anything to receive the extra channels free of charge.
The only other way to get BT Sport without paying is to sign up for BT broadband. BT's broadband customers can watch the sports channels for free online via the Online Player or BT Sport app, or on TV if they have either a BT YouView or Vision+ set-top box.
Sky TV customers can also watch for free, but they'll need to have BT broadband.
Dana Strong, Virgin Media's chief operating officer, said: "Virgin Media homes are kicking off the new season with the most complete sporting line-up around in one simple subscription.
"We're excited to announce our deal with BT, making these fantastic new channels available at no extra cost to millions of Virgin TV viewers and in HD as standard."
At the end of July, broadbandchoices reported that BT and Virgin Media were "in talks" over how BT Sport could be packaged with Virgin Media TV. Until today, however, nothing had been confirmed.
Virgin Media's XL TV package already has Sky Sports 1, 2, 3 and 4, as well as Sky Sports F1, and Sky Sports 1 and 2 in HD. All customers get British Eurosport and Sky Sports News.
Customers who don't have Virgin Media XL, and who don't want to upgrade from their current package, can add BT Sport for £15 per month.
It's the same for Sky customers who don't have BT broadband, although they can choose to pay £3 less for BT Sport in standard definition.
BT Sport will show 38 exclusively live football matches from the Barclays Premier League, including 18 of the 'top pick' games, for each of the next three seasons. The channels will also show live FA Cup with Budweiser matches for the next five seasons.
There's also Aviva Premiership rugby as well as 800 hours of women's tennis, including the WTA Championships, Ultimate Fighting Championship (MMA) and Moto GP.
It's obvious that Virgin Media has done some tough negotiation - only a fortnight ago we heard from BT that a deal could not be reached - and that's why there's been little to no build-up prior to the sudden arrival of BT Sport on Virgin TV.
If you're a Virgin Media XL TV customer, and this is the first you've heard about it, try browsing the electronic programme guide on your TV and If you can't see the BT Sport channels, get in touch with Virgin Media to see if they can help.
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