You'll no longer need to be a Sky customer to enjoy recent blockbusters subscription-free with Sky’s movie streaming service Sky Store. Great stuff - but is it the Netflix killer some are predicting it could be?
If you're put off by the price of a Sky Movies subscription, but you still want to be able to watch the latest blockbusters from the comfort of your armchair, you're in luck.
From today, Sky will let you watch its movies even if you're not a Sky TV customer.
Sky Store, Sky's on-demand movie rental service, has opened its doors to everyone with broadband across the UK and Ireland.
There are more than 1,000 films to choose from, not only recent DVD releases but older classics too, all available to stream on a pay-per-play basis.
Unlike LOVEFiLM and Netflix, Sky Store doesn't require a monthly subscription. This means you only pay for the movies you watch. That's ideal if you're only a casual film fan, but you'll end up paying a lot more across the month if you're renting every night.
The newest films cost £3.49 to rent, while older titles are available from 99p each.
Nicola Bamford, director of Sky Store, said: "We're delighted that millions more homes can access hundreds of box office smashes alongside best-loved movie classics. All you need is an internet connection and off you go.
"With Sky Store there are no late fees and no waiting for the post. Customers simply sign up and stream the film they want to watch, when they want to watch it."
Sky Store, just like Sky's subscription streaming service, NOW TV, has a far wider selection of new and recent blockbusters than Netflix and LOVEFiLM combined.
Its closest rival therefore is Blinkbox, owned by Tesco, which does offer some new releases - just not as many as Sky Movies, Sky Store or NOW TV - and operates on the same pay-per-play basis, with no monthly subscription.
You can watch on the SkyStore.com website, or through the Sky Store app on a £9.99 NOW TV box or YouView set-top box.
Bear in mind, though, particularly if you don't have unlimited broadband, film streaming can use up huge amounts of data, especially in high definition (HD).
Just some of the latest films available to watch on Sky Store now include Man of Steel, The Hangover Part 3, Despicable Me 2 and The Lone Ranger - all priced at £3.49 - and among the older classics are The Godfather, Forrest Gump, Top Gun and Austin Powers.
When you rent a film from Sky Store you can stop and start it as much as you like for the next 48 hours, but once your two days are up the movie's no longer yours.