Amazon links up with Twitter for shopping partnership

Online retailer Amazon has announced a partnership with Twitter allowing customers to shop via the social media site.

Amazon has unveiled a partnership with social media giant Twitter allowing you to shop via your Twitter feed by using a special hashtag.

You can link your Twitter account to your Amazon account to make it easy to buy items that appear in your Twitter timeline simply by replying to a tweet containing an Amazon product link with the hashtag #AmazonBasket.

Any items will then be waiting in your basket the next time you log in to Amazon, ready for you to pay for them - add now, buy later, basically.

"No more switching apps, typing passwords, or trying to remember items you saw," says Twitter.

It's hoped the process will mean when you see an item you want to buy in a tweet on your Twitter feed you won't have to choose between leaving Twitter right away to go and buy it, or run the risk of forgetting about it if you wait until later.

"Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends," says Amazon.

However, whether #AmazonBasket is embraced remains to be seen, as the public nature of tweeting means purchase decisions won't be private. While many are happy to share almost every detail of their day with on Twitter, they may shy away from revealing their shopping habits.

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