2 for 1 pizza helps EE broadband grab a bigger slice of the UK

Money off at Pizza Express and cinemas seems to be doing the trick for EE, which has seen home broadband sign-ups rocket by 45% over the last three months…

EE's probably best known as a mobile network - in fact, it's the UK's biggest - but now it's also a force to be reckoned with when it comes to home broadband as well.

According to EE's financial results, a whopping 30,000 new customers signed up between the start of April and the end of June. That's a 45% increase on the 19,000 that joined EE in the three months from January to March.

The leap in sign-ups may partly be explained by recent changes to EE's broadband deals. You no longer need an EE mobile phone to get the best price on EE home broadband, and you now get 2 for 1 at Pizza Express and at cinemas every Wednesday with it too.

EE's total number of home broadband customers is now around 775,000.

Weirdly, EE's financial report points to "attractive combined fixed/mobile promotions" as the reason for a sudden jump in broadband customers, but we reckon it's the opposite.

Previously, EE's mobile customers were entitled to a £10 discount on its home broadband. To many people, specifically those on rival mobile networks, the deal may have been quite off-putting.

Now, because anyone - whether or not they're an EE mobile customer - can benefit from the same deals, we expect EE's home broadband customer base to keep on growing.

Meanwhile, during the same three-month period between April and June, EE also signed up a staggering 1.3 million 4G mobile customers. That's a 38% increase on the 889,000 people that switched to 4GEE between January and March.

Back in April, EE predicted that by the end of 2014 there'll be more than six million people using its 4G network. It's already passed four million, and we're only halfway through the year, so at the moment things are looking pretty good.

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