Mobile network EE introduces queue jumping charge - would you pay?

EE, the UK’s largest mobile network, has introduced a customer service queue jumping – unsurprisingly, its customers aren’t impressed…

Mobile network EE has introduced a customer service queue jumping option…but you have to pay for it.

In a move that will almost certainly annoy pretty much ALL of its customers, EE's automated message invites callers to bypass the queue and use its priority service for the princely sum of 50p.

EE claims the initiative, called Priority Answer, will fund improvements to its service, but its customers has reacted with anger, with many tweeting their disgust, comparing the mobile network budget airline Ryanair, which famously charges extra for many services.

An EE spokesman said: "EE's goal is to set the highest standard for customer service in the telecoms sector. To support that ambition we're investing significantly in our retail stores, contact centres and account management websites and apps.

"To contribute to this and other investments in services we have introduced some small charges for certain customer services."

EE's regular customer service line is available between 8am and 10pm, but Priority Answer will only be offered from 9am to 6pm. The same operators will field both sets of calls - so people unwilling to pay the fee could end up waiting even longer as a result of its introduction.

With UK communication watchdog Ofcom's latest quarterly complaints report showing EE is already the most-complained about mobile network in the UK, it's complaints line is likely to on fire this week - but will anyone use Priority Answer to complain about Priority Answer...?

Click here for more mobile, TV and internet news

Suggested Pages

  • Twitter can now tell you what TV you should be watching

  • EE unveils world's first 4G action camera

  • EE now has more 4G customers than the other mobile networks combined

  • EE 4G+ to make the headache of using mobile internet on trains history

  • EE customers can use phone instead of Oyster card to pay for the tube

  • People on 4GEE to double in 2014

  • EE on top in mobile network reliability tests - but who was worst?

  • EE customers use Wi-Fi and home broadband less after getting 4G

  • EE Kite: The £70 device that acts as your personal 4G Wi-Fi hotspot

  • Ofcom names and shames mobile networks with worst rural service

  • Ofcom names and shames mobile networks with worst rural service

  • Watch Sky Sports free tomorrow on Sky, Virgin Media and TalkTalk TV

Compare broadband, TV & landline deals