Would you like to get an occasional dose of the top sporting action without committing to a costly annual subscription? NOW TV could about to offer you the solution…
NOW TV has launched a brand new weekly pass for sports fans who want to watch more of the best live sporting action from Sky Sports but who don't have a subscription to the service.
The Sky Sports Week Pass, available from Thursday (14 August), will allow you to watch all seven Sky Sports channels for seven days for the introductory price of £10.99.
So, if your team only gets its moment in the Sky Sports spotlight - spoRtlight if you will - once in a blue moon, you can catch the match and the lead-up without forking out for an annual subscription.
Ditto if the action from this September's Ryder Cup is hotting up - you can catch a whole week's worth of action without tying yourself into a lengthy contract.
The pass includes access to the brand new Sky Sports 5 channel - the new home of European football, and the new-look Sky Sports News HQ, both of which launch tomorrow.
The Week Pass will be available alongside the existing NOW TV Sky Sports Day Pass, which will be available for a reduced price of £6.99 for a limited period - down from the usual £9.99.
Gidon Katz, director of NOW TV, said: "With the start of the football season just days away, this is a great time to be giving sports fans even more choice. We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that. Now fans simply have to decide if they want to snack on a day pass or feast on a week's sport for just £10.99."
Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk, commented: "NOW TV's new weekly sports pass is yet another sign that the days of costly premium sports TV subscriptions are numbered. Just last week it would cost you £9.99 for 24 hours of Sky Sports through NOW TV, yet viewers can now get all 7 channels for a week for just £10.99.
"Savvy viewers could take real advantage of this by stretching their access over two weekends from a Sunday to a Saturday, giving themselves cost-effective sports entertainment at home."
By offering customers the option to dip in and out of sport TV when they want to, NOW TV's sport passes are a game changer. Sports fans now have a real choice as to how and when they watch sport on TV so it really is worth finding out what's available, especially if you haven't switched in a while.
Chances are, there's now a cost-effective option perfect for you.