You can now get broadband from the 99p Store (This is not a joke)

Believe it or not, you can now get broadband for 99p a week from high street discount chain 99p Store. But is it too good to be true? Here we take a look at how it stacks up against deals that cost more than a quid...

Discount retail chain 99p Stores is now offering customers home broadband, which - you guessed it - costs just 99p. Well, kind of…

For 99p a week, or more accurately, £4.29 a month, the 99p Store's broadband - delivered by a little known provider called Home Telecom - promises download speeds of up to 24Mb as well as totally unlimited usage. But the closer you look, the more expensive it gets.

Line rental will cost you £14.50 a month, which, admittedly, is cheaper than that of the big four providers - BT, Sky, TalkTalk and Virgin Media - but still a big expense that's buried in the small print. You'll also be asked to sign a 24-month contract, which is a long one compared to most.

In addition, the '99p a week' offer expires after the first six months, when the price almost doubles to £8.50 a month for the remainder of the contract. And installation costs around £70, which again is a lot when compared to most other deals.

When you add everything together, your '99p a week' broadband will really cost the best part of £600 across the length of the contract, so whether it's worth signing up will depend on your budget and what you want from your provider.

If you just want a basic broadband and phone, there are better deals available elsewhere. They might not have such an attractive headline price, but with fewer hidden costs they offer better value for money overall.

On the other hand, if you want TV as well as broadband and phone, it makes sense to go with a provider that offers the lot in one bundle. This is nearly always cheaper than taking them separately, and all three things are designed to work together.

Virgin Media also offers bundles that include mobile phone plans, which can help you further reduce your monthly outgoings.

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