More than 4 million iPhone 6 and iPhone 6 Plus handsets have been bought already, Apple has revealed. But how does this compare to previous launches? broadbandchoices takes a look.
Well, the iPhone 6 and iPhone 6 Plus are off to a good start. Actually, that's an understatement: the iPhone 6 and iPhone 6 Plus are off to an incredible start.
Pre-orders for the new device opened in the UK and 10 other countries on Friday 12 September, and 20 more countries shortly thereafter. In the first 24 hours, more than 4 million iPhones were ordered - a record-breaking figure.
The iPhone 5 generated 2 million day one pre-orders back in September 2012. Back then, that was a record, so it's quite striking that the runaway success of the iPhone 6 makes it seem like small potatoes.
According to some analysts, as reported by the Guardian, Apple may sell as many as 60 million iPhones before the end of December - an improvement on the 51 million sold in the same period last year.
Tim Cook, Apple's CEO had this to say: "Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday."
However, that may be easier said than done. Apple is warning customers in Europe and the US that some pre-ordered handsets won't be delivered until October. Naturally, it'll have some in its stores ready for the already-forming crowd of Apple-mad phone fans, but if you're hoping to be first with the phone, just be aware that you may already be out of luck.