New research into the TV shows the UK tweets about has revealed - unsurprisingly - its talent shows, reality shows and soap operas that get Twitter buzzing. Is your favourite show among them?
What's the most talked-about TV show in the UK? Media analysts Kantar Media has done some research into what its users are saying and the answer…well, it probably won't surprise you - it's The X Factor.
ITV's long-running singing'n'shaming spectacular generated 9.4 million tweets in the 12 months up to the end of May this year. That's almost double that of the second most discussed show - Celebrity Big Brother, which spawned a not-insubstantial 5.3 million tweets.
Completing the top three is The X Factor's sister show, Britain's Got Talent - the subject of 3.1 million tweets.
The rest of the top 10 is dominated by soaps and reality - or 'structured-reality' - shows, including I'm a Celebrity, Get Me Out of Here!, Made in Chelsea, and The Only Way is Essex. It'll be interesting to see if the latter moves up or down the list when it moves to its new home on ITVBe next month.
The most tweeted about episode of any drama series was the 50th anniversary Doctor Who special, The Day of the Doctor, which generated 510,000 tweets. The top documentary was Channel 4's Crazy About One Direction, which looked at some of the more…committed fans of Harry Styles and co.
The most discussed single broadcast was The Brits, which generated four million tweets-worth of discussion.
It's clear that shows aimed at younger audiences fare well on Twitter, but of course that doesn't mean they top the audience ratings. That's clear when you look at the top 10, which features shows on ITV2, Channel 5 and E4 - typically not channels that draw the biggest audiences.
These are the top 10 most tweeted-about TV shows in the UK:
1. The X Factor (ITV): 9.4 million
2. Celebrity Big Brother (Channel 5): 5.3 million
3. Britain's Got Talent (ITV): 3.1 million
4. Made in Chelsea (E4): 2.6 million
5. I'm A Celebrity, Get Me Out of Here (ITV): 2.6 million
6. The Only Way is Essex (ITV2): 2.5 million
7. Big Brother (Channel 5): 2.5 million
8. Hollyoaks (Channel 4): 2.4 million
9. EastEnders (BBC One): 2.3 million
10. The Voice (BBC One): 2.1 million