It’s lighter and arguably better looking than the LG G Watch and Samsung Gear Live, bearing more of a resemblance to the classic wrist-worn timepiece. But what else is special about the Moto 360?
Motorola's released its first Android smartwatch, the Motorola Moto 360 - the first device of its kind to feature the time-honoured circular design that inspired its name.
Based on the Android Wear platform developed by Google, the Moto 360 boasts all the same core functionality as the LG G Watch and Samsung Gear Live released in July, but is arguably more stylish, thanks to its classic round watch face and leather strap.
Another unique feature is that it charges wirelessly when placed within a mains-powered docking station, which you'd most likely need to keep at your bedside given that the smartwatch's 320mAh battery will probably require re-juicing daily.
It's compatible with any Android smartphone or tablet running Android 4.3 or later.
In a blog post, Motorola's head of product development, Lior Ron, said: "It's time for a watch that looks and feels great and gives you the information you need, when you need it.
"Moto 360 keeps you on time and up to date without taking you out of the moment or distracting you. With just a twist of the wrist you can see who's emailing or calling, what time your next meeting is or a friend's latest social media post."
The waterproof device has a 1.5in LCD touch display that would be a perfect circle were it not for an infra-red sensor at the six o'clock position, which some have commented looks a bit ugly.
Like the LG G Watch and Samsung Gear Live, the Moto 360 has an interface based on the Google Now app and can wirelessly sync all the most important stuff from your phone, like notifications, reminders and messages, displaying them as they arrive.
The only thing it can't do is make calls, although you can see when someone's trying to reach you and reject calls without getting your phone out. At the moment, it's only available in the US, but is expected to reach our shores in October.