Technology brands have maintained their strong presence in the top 20 list of the coolest brands in the UK, but it’s ta ta to Twitter, which is out for the first time in three years.
Record breaking pre-sales of the latest iPhone AND top spot once again in the CoolBrands Top 20, which lists the coolest brands in the UK - yep, it's been a good week for Apple.
The CoolBrands Top 20 regularly sees tech companies rocking the top spots, but given Apple has held on to the cool crown for three years running now, it's the (relatively) new kids on the block that are grabbing our attention this year.
Video streaming site Netflix and Facebook's photo and video-sharing service Instagram are the tech newbies joining the CoolBrands ranks this year, elbowing out fellow technology brands Twitter and Spotify, who are now officially not cool…OK we made that up - they just aren't top 20 cool.
Google, YouTube, Bang & Olufsen, Bose and Sony make up the rest of technology's cool gang, joining perennially ice-cold brands such as Aston Martin, Chanel, Glastonbury and Ray-Ban, which all sauntered - nonchalantly one presumes - onto the list yet again this year.
"If anything, this year's CoolBrands rankings illustrate that a solid reputation is hard to undermine or, in the case of rivals, overcome," said Stephen Cheliotis, chairman of the CoolBrands council.
"That said, it was refreshing to see unique and original brands such as Instagram and Netflix join the top 20. Both have had an impact on the market, shaking up the status quo and forcing rivals to up the ante. Apple, however, continues to dominate the listing and remains untouchable for now."
The poll reflects the opinions of over 2,000 British consumers and key influencers - AKA people who make you like something just because they like something - such as Jamal Edwards, founder of SB TV, and singer Ella Eyra.