Do you know how much you’re paying for your home phone line rental? According to the wireless broadband provider, Relish, UK broadband users underestimate the cost of their landline. In fact, taken over the whole of the UK, they are paying £1.6billion more than they realise.
The research was conducted via an online survey conducted by OnePoll and commissioned by Relish, a company that provides wireless and 4G broadband services in London. There are 25 million fixed residential lines across the country but according to the study, more than half of broadband users said they rarely or never use it due to the increasing popularity of mobile devices for making calls.
The majority of broadband providers still require customers to pay a landline rental fee to access the internet, as the data comes down the phone line. However, 30% of users admitted that they did not know how much they were spending on a monthly basis for the line, estimating it to be around £11.
The research result indicated that users are actually miscalculating the cost of having a landline by as much as 47%. The average line rental cost has surged by 68% during the last decade and following recent price increases by most UK providers, now stands at £16.77 a month.
Relish chief marketing officer, Will Harnden said: "Many people have a landline for the sole purpose of accessing the internet, but complicated bills and promotional packages mean we struggle to understand how much they actually cost us. At almost £1.6 billion, this is an unbelievable amount of money for Brits to be spending without realising."