According to a new survey from Which?, nine in 10 people believe broadband is an ‘essential’ - the only things more vital being housing, energy, food, and running water. And alarmingly, it’s considered more essential than having savings.
The consumer group, in partnership with survey company Populus, asked 2,000 people which services they think are essential to their every day lives. 90% felt having broadband was - more so than having a mobile phone (74%), a TV (73%), and even savings in the bank (70%).
Even less important were having a car, which 68% find essential; and pension contributions, essential to only 53% of people.
Despite broadband being so important to our daily lives, however, a massive 68% of people surveyed said they've experienced a problem with it in the last year. More than a third of that 68% said they've had slower speeds than usual and "intermittent connection drop-outs".
On top of that, three in 10 of everyone who took the survey said their broadband has download speeds below 10Mb - the minimum speed that the government wants to make a legal right.
Alex Neill, managing director of home and legal services at Which?, said: "This research underlines again just how important broadband is to our everyday lives. Yet many of us are still experiencing persistent service interruptions and a large proportion of the population can't access usable speeds to carry out the most basic tasks.
"The government must urgently press ahead with its reforms to give us the faster and more reliable broadband connections we all need."
At least broadband prices are low enough that it's not essential to dip into our savings, though, right?