Broadband provision is likely to affect how UK citizens vote in the general election next month, a new study by Cable.co.uk suggests. Almost one in five respondents in the 2,500-person survey said broadband policy was a major issue for them and would influence their choice at the ballot.
Those surveyed also revealed that they would only be satisfied with a minimum broadband download speed of 32Mb - considerably faster than ISPs are obligated to provide under current laws, with many areas still unable to access a basic 2Mb service.
The government announced in March that it would be raising the minimum speed UK providers must supply to consumers to 5Mb, even though its current pledge means everyone will only get access to 2Mb by early 2016.
The majority of political parties have outlined promises for broadband in their respective election manifestos. The Conservative Party has pledged to rollout ultrafast broadband with 100Mb or more to "nearly all" homes when it is feasible to do so, while investing £100 billion to improve the broadband and mobile infrastructure nationwide.
The Labour Party is aiming to deliver "affordable, high speed broadband" to the whole of the UK population during the next few years. It's also hoping to reduce "not spots" - areas without any network access - while extending mobile coverage.
A spokesperson for the Internet Services Providers' Association (ISPA) applauded the parties' focus on broadband provision. They added: "All parties should aim for ubiquitous superfast broadband, with targeted investment and incentives for a competitive private sector to continue to innovate and develop their networks."