Government urges viewers to join 'superfast nation'

Broadband Delivery UK (BDUK) has launched a new campaign this week that promotes the benefits of its investment in superfast connections and urges people across the country to upgrade to fibre optic broadband.

If you've been watching TV during the last few days then you may have already seen a 40 second advert which welcomes viewers to the "superfast nation." It ends with the tagline, "Now's the time to get superfast broadband" and directs viewers to the gov.uk/gosuperfast website to find out more.

The TV ad is just one of the ways in which BDUK, which is part of the Department for Culture, Media and Sport, is spreading the word about the government's £1.7 billion plan to provide speeds of 24Mbps or more to UK homes and businesses.

Superfast broadband is currently available to 78% of premises in the UK and that figure is set to increase to 90% by 2016 and 95% by 2017. If you're interested in upgrading to a faster connection, you can pop your postcode into a comparison site like this one to find out whether it's available to your address.

Broadband Delivery UK chief executive, Chris Townsend, said: "Superfast broadband will transform the way we work and drive growth - it's a key part of the Government's long term economic plan."

"Our rollout is on track with 1.5 million homes and businesses now having access, but evidence suggests that many consumers and small businesses don't know that superfast broadband is available in their area, or what they need to do to take up the service."

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