In a recent study into the high street’s best Wi-Fi hotspots, Greggs has shown its flour power by rising to the top. Wi-Fi software company Devicescape analysed the data from 100,000 smartphones hooked up to public hotspots in the UK, and found that out of the 40 most used shops and restaurants that offer Wi-Fi, the sausage roll aficionado was the best.
The top five was rounded off by Marks and Spencer, Boots, Pizza Express, and Asda.
However, Gregg's may have its work cut out for it, as the competition was closer than baps in a batch bake. When the results were adjusted to take into account ease of access, Gregg's lost the crown to Boots and Asda. Crumbs!
Locations including Caffe Nero, Marks and Spencer, and KFC require more steps to get online - like asking for personal details or using more splash pages - while others such as John Lewis, Barclays, and Patisserie Valerie got a pita the action by being far more accessible.
Mike Hibberd, Devicescape director of marketing, said: "The real takeaway here is not that Greggs has better Wi-Fi than the next brand but that the quality of high street Wi-Fi in the UK is really very good across the board. At the very least the connectivity offered by the brands we've listed, and many more we have not, is good enough to stream video to a smartphone.
"All of the brands featured in our study, and many more besides, should be saluted for offering quality, free Wi-Fi to their customers, particularly when you consider how difficult it can sometimes be to get the best from your cellular data connection in these locations. And we should not overlook the fact that the same kind of connectivity is offered by numerous smaller or independent brands."
Gregg's Wi-Fi is supplied by The Cloud from Sky, which, with more than 22,000 hotspots across the country, is far from half-baked. Nonetheless, it'll knead to step up its accessibility or it'll be toast.
Source: TechWeek Europe
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