Sky has revealed that 70% of its customers’ homes now have its free internet safety and filtering tool, Broadband Shield, activated. It follows the provider’s rollout earlier this year to include connections that hadn’t previously opted in.
Sky Broadband Shield provides parental controls by blocking web pages that have certain kinds of content. That can include sites known to contain malware or phishing, violence, adult content, and so on. It works at a network level so the controls apply to every device connected to the router, and works as a firewall to prevent hacking.
Previously, new customers had been required to choose whether to activate the tool when joining Sky - but the provider made the decision to roll the service out to everyone in January, following a government recommendation to do more to protect children online.
The Shield is now turned 'on' by default, and the majority of homes have decided to keep it active. When asked to make a decision in an email last year, just 5% of recipients engaged, Sky says - and it's received only 27 calls about Broadband Shield in the last six months.
Sky broadband director, Lyssa McGowan, said: "As more customers choose Sky for better quality and value, we are committed to ensuring everyone can choose to enjoy the internet in a safe environment. We're proud of Sky Broadband Shield and the approach we took to ensure that millions more people are safer online."
Sky customers can make changes to the tool at any time, and opt out if they wish.
Source: News on News
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