Virgin Media’s extended its broadband infrastructure to 50,000 homes in East London. Residents in areas including Bow, Stratford, Stepney, Poplar and East Ham can all now take advantage of the cable operator's TV, phone and superfast broadband services.
Last summer, Virgin Media announced plans to roll-out its network to 100,000 homes in dense urban areas in the capital. Now, it's reached a halfway milestone, with another 50,000 homes in the area set to be connected before the end of 2015.
As part of its new initiative, Project Lightning, the operator will invest £3billion to expand its reach across the UK in other cities, including Glasgow and Sunderland. Virgin Media will eventually provide 152Mbps connections to a further four million premises, making a total of 17 million premises by 2020.
Virgin Media celebrated the milestone by hiring famous - a fastest - henna artist, Ash Kumar, to give a makeover to one of its many engineering vans. The operator said the stunt would highlight the importance of accessing superfast connections.
Virgin Media Executive Director, Neil Bartholomew said: "Working with Ash Kumar has been fantastic, helping us raise awareness of the importance of better access to the digital world. Thousands more homes across East London are now able to benefit for the first time from the UK's fastest broadband."
Virgin Media provide the fastest download speeds in the UK, according to recent research by Ofcom. You can find out whether you can get broadband from Virgin by using our postcode checker on the home page.
Source: ISPReview.co.uk
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