The latest venture in its Project Lightning expansion will see Virgin Media switch on its network in the Lincolnshire town of Louth. By the end of the year, 4,500 homes and business will be able to access the provider’s broadband, landline, and TV services.
Work has already begun on the rollout, and Virgin Media expects to complete it by the end of 2017 - leading to a network that reaches 17 million premises across the country by 2020.
Once it arrives on their street, Louth residents will be able to order the whole portfolio of Virgin Media services, including fibre optic broadband at speeds up to 200Mb - or 300Mb for businesses. It'll also include its TiVo packages with Sky Sports and BT Sport.
Locals are pleased with the announcement. Victoria Atkins, MP for Louth and Horncastle, said: "I am pleased to hear that Louth has been selected to receive ultrafast broadband as part of Virgin Media's Project Lightning… I view good connectivity as vitally important for my constituents, so it is fantastic news that homes and businesses in the area will soon be able to enjoy faster connectivity speeds."
Richard Davies of Lincolnshire County Council agreed, adding that top-notch broadband "is no longer a luxury" but is now "vital" for a modern business or home.
If you'd like Virgin Media's network to arrive in your neighbourhood, the provider urges you to register your interest at www.virginmedia.com/cablemystreet.
Source: Virgin Media