Vodafone ‘abolishes’ line rental charges for fibre broadband

Vodafone announced today that it’s ‘abolishing’ line rental charges for fibre broadband packages - by merging broadband and line rental into a single monthly cost.

If you're already a Vodafone broadband customer, this won'taffect the cost of your bill - Vodafone is just changing how itadvertises its pricing for new and upgrading customers. In fact,its overall prices aren't changing at all right now.

The price adjustments are ahead of the upcoming ASA ruling, thatstates that broadband providers must include the cost of linerental far more clearly in their broadband pricing. So instead ofsaying "£5 per month broadband! (plus £18.99 line rental)", forinstance, providers would have to say a more straightforward"£23.99 per month broadband" or similar.

So you'll still get line rental with a fibre package - the costof it is now just included in the main monthly cost.

Under the new system, prices for Vodafone broadband packages areas follows:

  • Unlimited Standard Broadband (up to 17Mb download speeds) - £4plus £18 line rental
  • Unlimited Fibre 38 (up to 38Mb) - £25
  • Unlimited Fibre 76 (u to 76Mb) - £28

Prices are per month, and existing Vodafone mobile customers canalso get an extra discount.

Glafkos Persianis, Vodafone UK commercial director, said:"Giving our customers the opportunity to break free from hiddenline rental charges is our way of letting our customers know thatwe are listening and that we are serious about providing them withthe Unlimited Home Broadband experience that they deserve."

Look out for similar changes from other UK broadband providersin the near future too.

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