Amazon launches Prime Music in the UK

Amazon is launching a new music streaming service to UK customers, called Prime Music. The service will be bundled in as part of the Amazon Prime package, and will feature around one million tracks and over 500 bespoke playlists.

Amazon Prime Music will be the first platform to offer streaming, digital MP3s, and CDs through one store - though the available content is still dwarfed by rivals Spotify and Apple Music, both of which have 30 million or more tracks in their catalogue.

Songs from a range of popular artists - including Madonna, Bob Dylan, and George Ezra - will be available, though there are notable absences from stars such as Taylor Swift and Lady Gaga. However, users will have the option to fill the gaps by buying tracks and integrating their own personal music collection.

Prime Music launched in the US last month, and Amazon claims that it already has more users than Google Play, Deezer, Tidal, and Rhapsody combined. Spotify remains the most popular streaming platform with more than 60 million members.

Amazon director, Steve Bernstein, said: "We're not trying to go head to head with Spotify or Apple. We're trying to be the only one to offer all forms of music from discs, downloads and streaming, all in one place."

Paul Firth, Amazon UK head of music, added: "We have lots of customers for which spending £120 a year on a music subscription service is too much. The best music streaming service is the one you already have."

Prime Music will be available to stream through apps on Android, iOS, and Fire tablets, as well as via web browser.

Source: Guardian

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