Amazon has finally launched its Spotify rival service, Amazon Music Unlimited, over here in the UK. The music streaming service gives subscribers access to a library of more than 40 million songs and costs £9.99 a month.
The pricing puts Amazon Music Unlimited roughly on par with its main competitors, including Spotify and Apple Music. Where Amazon might have the edge though, is how it all integrates with its hardware.
It's even running some special offers to those who have its Echo smart speaker. If you ask to sign up with a voice command through the speaker, you can get Music Unlimited for £3.99 a month. It's only one subscription per speaker though, so you can't game the system for all your mates.
There are lots of other interesting Echo features too (Amazon really wants people to buy its smart speaker). For example, you can ask to play music to match a mood, genre or time period. You can combine them too - for example "happy pop music from the 80s". You can even search for songs based on particular lyrics.
Amazon's not just trying to lure Spotify users to its service, it also wants to draw people away from its existing music service - Amazon Prime Music. That comes included with Amazon Prime (obviously) but only has a library of 2 million tracks - considerably less than Music Unlimited.
According to Amazon's head of Digital Music, Paul Firth, Prime Music is intended as a gateway for people who wouldn't otherwise subscribe to a paid music service. In other words, by giving the undecided among us a taste of unrestricted streaming, they'll move to the more expansive paid service.
To that end, if you are an Amazon Prime user, you pay £7.99 a month for the service - essentially a £2 a month discount.