Average media use rises to eight hours per day

We’re now consuming media for over eight hours per day, including watching TV and browsing the internet, according to a new report by ZenithOptimedia.

It's set to rise further, the report says, likely surpassing 500 minutes by 2017.

Internet usage now accounts for almost a quarter of all media consumption, with more traditional outlets such as newspapers, radio and cinema experiencing a steady decline. Television viewing has also dropped by 6% during the last five years, though the report notes that this is largely due to a shift to watching shows and movies via catch-up services instead.

The report looks at modern trends for media consumption in 65 countries across the globe and predicts how things will change over the next couple of years. Globally, we're now spending an average of 492 minutes consuming media every day - a rise of 1.4% from 2014.

The internet will continue to take up more of our time by 2017, with the report predicting the average British internet user will spend 144.8 minutes a day on the web by that time. The report also notes that almost 19 million people now own a tablet while nearly 20 million access news on their smartphones.

ZenithOptimedia head of forecasting, Jonathan Barnard, said: "The average person already spends half their waking life consuming media."

"But people around the world are clearly hungry for even more opportunities to discover information, enjoy information, enjoy entertainment and communicate with each other, and new technology is supplying these opportunities."

Source: Guardian

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