BBC iPlayer Radio reaches 1 million downloads

BBC iPlayer's offline radio service has reached a milestone one million downloads, less than a month after its launch. The impressive numbers have been boosted by Benedict Cumberbatch's appearance as Rumpole of the Bailey on BBC Radio 4.

The BBC launched the on demand service as an app in July. It allows Android, iOS, and Kindle device users to download a radio programme and listen to it whenever they wish.

Radio 4 has proved the most popular source of content so far with Rumpole of the Bailey, with its several episodes accounting for more than 81,000 combined downloads. BBC Radio 1's Summer Mixes and Radio 4's The Archers have each been downloaded over 45,000 times.

The BBC also revealed that Sunday evenings around 10pm are a peak time for the service, which it believes is down to users downloading programmes ready for a week of commuting.

It added that there appears to be a strong demand for an offline service, especially given the success of the corporation's podcast service.

Andrew Scott of BBC Digital said: "We knew from the success of our Podcast service that there was a demand to download BBC radio and music content to listen to whenever they wanted, too."

"But hitting 1m downloads across the whole of BBC radio and music has far surpassed our expectations. We're looking forward to bringing audiences even more features like this over the coming months."

Source: Guardian

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