Half of the world's online population now on Facebook

The world’s biggest social network now has half of the world's online population logging in every month, according to its latest figures. The number of regular Facebook users has soared following a 13% rise during the last 12 months.

Its user base now stands at 1.49 billion - that's more than the entire population of China, and almost half of the estimated 3 billion people that access the internet across the globe. The majority of users are also still checking into the site every day.

Facebook remains particularly popular in the US, where people are spending a fifth of their browsing time on smartphones and tablets on the app or website - equating to an average of 46 minutes every day.

In fact, the majority of visitors are accessing the site via mobiles and tablets, with the total number of mobile monthly active users increasing to 1.31 billion during the latest quarter. It's a 23% upturn on the figures recorded during the same period in 2014.

Facebook's family of extended apps are also being used extensively: 300 million people post pictures on Instagram, 700 million interact on Facebook Messenger, and 800 million use WhatsApp.

CEO Mark Zuckerberg revealed that autoplay video and "immersive 3D content" would be the next step to providing richer mobile experiences to users in the future.

He said: "If you go back ten years, most of how people communicated and shared was text. We're going through a period where now it's mostly visuals and photos. We are entering a period where that's going to be primarily video and we're seeing huge growth there."

Source: Yahoo News

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