More than half of all UK households and almost two-thirds of 35 to 54 year olds now own a tablet computer, according to a new report published by media regulator Ofcom.
The popularity of portable slates has surged since 2011, whenjust 2% of UK adults owned one. Now, 54% of the populationregularly use a tablet and that figure is set to increase to 63% by2016 - driven by the success of devices including the Apple iPad,Google Nexus and Amazon Fire.
Tablets are the most popular amongst 35 to 54 year olds wheretake up now stands at 64%. Comparatively, 60% of young adults agedbetween 16 and 34 use one, and only 37% of over 55s do. Kids arealso increasingly tech savvy as 71% of them have now had access toa tablet with a third owning one of their own.
Tablets are mostly used for going online and watching shortvideo clips, the report says. More than a third of users are alsoaccessing catch up and on demand services, such as ITV Player andBBC iPlayer, to watch their favourite movies and TV shows athome.
Despite the rise in tablet usage, smartphones are still the mostpopular device for surfing the web on the go, with 51% of adultsusing them to browse the web and social media outside of thehouse.
Ofcom director of consumer research, Kate Reeve, said: "In justfive years, tablets have become a must-have device for millions ofUK households. We're using them to catch up with the news, watchour favourite soaps and keep the kids entertained."
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