Less than 5% of Brits own a smartwatch

New research by Ofcom has revealed that less than 5% of people in the UK own a smartwatch. Just 750,000 wearable timepieces have been sold in the UK, but the communications regulator has predicted that uptake will soon grow in a similar manner to 4G adoption.

Ofcom has included smartwatches for the first time in its 2015 Communications Market Report, though its research was concluded before the launch of the popular Apple Watch, which has since boosted sales numbers.

So its claims that smartwatches are struggling in the UK may not be entirely accurate - and next year's report may offer a clearer picture on how well they are selling.

Ofcom says that a smartwatch is classed as a "wearable computer", which means fitness trackers - and other tech with additional features to those expected of a watch - have been included in the data.

A spokesperson for Ofcom said: "Typically they are connected wirelessly to a mobile phone and display incoming messages, call status and provide some degree of control over the phone, including call answering and control of audio playback. Other features can include motion sensors, cameras and GPS."

Apple is not the only major manufacturer to have launched a smartwatch. Samsung, Sony, LG, and Motorola have all released watches running Android Wear - a version of Google's Android operating system designed specifically for wearables.

Ofcom director of market intelligence Jane Rumble added: "Less than 5% of UK adults own a smartwatch but given the rapid increase in 4G take-up, I think that is likely to be set to continue [to rise]."

Source: Digital Spy

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