There are more than seven internet-enabled devices in every UK home according to new research commissioned by YouGov. Smartphones are the most common device with an average of 1.7 per household, followed by laptops.
Tablets were also popular last year - nearly four in 10 households purchased one. That figure was driven by the success of the Apple iPad, which sold 26.4 million during the first quarter of 2014. In addition, 20% of UK households now own two tablets and 11% own more than three.
However, the desire for tablets has slowed this year, with a separate study by media and technology group Accenture showing only 38% of customers are planning to purchase one in 2015, compared with 44% last year.
This drop can be attributed to the growing popularity of larger 'phablet' smartphones with display sizes of 5in or more, which are designed to combine the form of a tablet and a phone. Despite the drop off in demand for tablets, Apple's Chief Executive, Tim Cook, said he remained "very optimistic" about the future of the iPad.
Accenture Communications Managing Director, John Curran said, "Phablets are grabbing centre stage because a growing number of consumers prefer the screen size and resolution to that of a smartphone."
"This does not mean the tablet market will become inactive, but as consumers' purchasing plans for mature device categories such as tablets decline, high tech companies will need to replace lost revenues with sales in new categories such as wearable health and fitness monitors."
Source: Advanced Television